Brand
Our Vision
The Hive brand takes inspiration from the Afrofuturist movement to create a grounded and forward-thinking identity.
The Team
Gina Lyles - Founder & Executive Director • Trey Hartt - Cofounder & Managing Director • Abu Ngauja - Secretary
Joseph Carr - Strategist • Ralph Lee - Director of Inclusion • Malcolm Richardson - Creative
Diamond Bragg - Account Executive • Nathan James - Senior Designer • Jacob Knight-Thomas - Writer • Caroline Moyer-Kardos - Senior Strategist
the logo
Our logo is inspired by our value of "Ubuntu" and the "Hive" mind, highlighting how our mission is to bring about multi-generational change when people come together.
The logotype is modern and grounded with subtle bespoke elements speaking to Afrofuturism.
Shapes utilized in the primary logo are used in illustrations, headlines, patterns, and other embellishments including the Young Innovator Squad logo and focus area icons.
typeface
Our typography harkens to the vibrant, afro- futuristic personality of The Hive while relying on clarity for body copy in smaller formats.
colors & texture
Yellow and black lead our color palette with six vibrant secondary colors--inspired by The Hive's six focus areas--for a vibrant and bold feeling that inspires action.
Our brand combines textures found within nature and galaxies to speak to both "afro" and "futurism."
